![](https://ggroup-usa.com/wp-content/uploads/2023/05/PRADA_1-zcZl6Dhs.jpg)
![](https://ggroup-usa.com/wp-content/uploads/2023/05/Copertina_PRADA_SS23_ANNEX_RINASCENTE-Ov8hWChs.jpg)
2023
Executive Project
Setup
Window
Displays
Prada Luxottica
The “Prada Sunglasses” Pop Up is a hypnotic and emotional space totally designed inside the atrium of the Rinascente/Annex of the Milanese department store dedicated to a selection of sunglasses. To complete the whole, an original installation that occupies 2 windows displays.
The key concept and inspiration behind the project is the absence of color to emphasize Prada’s contemporary identity.
![](https://ggroup-usa.com/wp-content/uploads/2023/05/Prada_2-VaZl6Dhs.jpg)
![](https://ggroup-usa.com/wp-content/uploads/2023/05/Prada_3-VaZl6Dhs.jpg)