Prada Luxottica

The “Prada Sunglasses” Pop Up is a hypnotic and emotional space totally designed inside the atrium of the Rinascente/Annex of the Milanese department store dedicated to a selection of sunglasses. To complete the whole, an original installation that occupies 2 windows displays.

The key concept and inspiration behind the project is the absence of color to emphasize Prada’s contemporary identity.